Month: November 2008

I received an interesting email from LinkedIn last week.

Today we’re announcing many more ways to interact with your network on LinkedIn. Whether it’s a new way to create projects and collaborate, share information, customize your profile, or gain key insights, the new LinkedIn Applications deliver.

LinkedIn is partnering with a number of partners, to help boost the profiles of its members. See the list below to see how you can inject new life into your profile.

I’ve been a member of Linked In for some time, though found the site a little dated. The new “Applications”, are a welcome addition to help promote your profile and thus, your personal brand.

LinkedIn’s new Applications feature will allow you to:

1. Work collaboratively with your network.

• Box on LinkedIn: Share files and collaborate with your network.
• Huddle on LinkedIn: Private workspaces to collaborate with your network on projects.

2. Share information and keep up to date with your network.

• Amazon on LinkedIn: Discover what your network is reading.
• TripIt on LinkedIn: See where your network is traveling.
• SixApart on LinkedIn: Stay up to date with your network’s latest blog posts.

3. Present yourself and your work in new ways.

• Google Docs on LinkedIn: Embed a presentation on your profile.
• SlideShare on LinkedIn: Share, view and comment on presentations from your network.
• WordPress on LinkedIn: Promote your blog and latest posts.

4. Gain key insights that will make you more effective.

Company Buzz by LinkedIn: See what people are saying about your company

On the subject of personal brand. I also wanted to highlight Guy Kawasaki’s excellent post on boosting your profile and hence personal brand on LinkedIn

Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilised, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn.

1. Increase your visibility.

   By adding connections, you increase the likelihood that people will see your profile first when they’re searching for someone to hire or do business with. In addition to appearing at the top of search results (which is a major plus if you’re one of the 52,000 product managers on LinkedIn), people would much rather work with people who their friends know and trust.

2. Improve your connectability.

   Most new users put only their current company in their profile. By doing so, they severely limit their ability to connect with people. You should fill out your profile like it’s an executive bio, so include past companies, education, affiliations, and activities.

   You can also include a link to your profile as part of an email signature. The added benefit is that the link enables people to see all your credentials, which would be awkward if not downright strange, as an attachment.

3. Improve your Google PageRank.

   LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.

   To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customise your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature.

4. Enhance your search engine results.

   In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicise websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.

   If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimisation for your site. To make this work, be sure your public profile setting is set to “Full View.”

5. Perform blind, “reverse,” and company reference checks.

   LinkedIn’s reference check tool to input a company name and the years the person worked at the company to search for references. Your search will find the people who worked at the company during the same time period. Since references provided by a candidate will generally be glowing, this is a good way to get more balanced data.

   Companies will typically check your references before hiring you, but have you ever thought of checking your prospective manager’s references? Most interviewees don’t have the audacity to ask a potential boss for references, but with LinkedIn you have a way to scope her out.

   You can also check up on the company itself by finding the person who used to have the job that you’re interviewing for. Do this by searching for job title and company, but be sure to uncheck “Current titles only.” By contacting people who used to hold the position, you can get the inside scoop on the job, manager and growth potential.

   By the way, if using LinkedIn in these ways becomes a common practice, we’re apt to see more truthful resumes. There’s nothing more amusing than to find out that the candidate who claims to have caused some huge success was a total idiot who was just along for the ride.

6. Increase the relevancy of your job search.

   Use LinkedIn’s advanced search to find people with educational and work experience like yours to see where they work. For example, a programmer would use search keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to find out where other programmers with these skills work.

7. Make your interview go smoother.

   You can use LinkedIn to find the people that you’re meeting. Knowing that you went to the same school, plays hockey, or shares acquaintances is a lot better than an awkward silence after, “I’m doing fine, thank you.”

8. Gauge the health of a company.

   Perform an advanced search for company name and uncheck the “Current Companies Only” box. This will enable you to scrutinise the rate of turnover and whether key people are abandoning ship. Former employees usually give more candid opinions about a company’s prospects than someone who’s still on board.

9. Gauge the health of an industry.

   If you’re thinking of investing or working in a sector, use LinkedIn to find people who worked for competitors—or even better, companies who failed. For example, suppose you wanted to build a next generation online pet store, you’d probably learn a lot from speaking with former Pets.com or WebVan employees.

10. Track startups.

    You can see people in your network who are initiating new startups by doing an advanced search for a range of keywords such as “stealth” or “new startup.” Apply the “Sort By” filter to “Degrees away from you” in order to see the people closest to you first.

11. Ask for advice.

    LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums.

Technorati Tags: Linked In,Personal Brand,Guy Kawasaki