Bluffer’s Guide to Web 2.0?

News from South By South West SXSW

“How to Bluff your way in Web 2.0” by Andy Budd and Jeremy Keith. The focus of the session was to teach you how to appear like you are a Web 2.0 master. Here are some notes and pics

Slides from the presentation

Video: What is Web 2.0?

Opening remarks:

– Web 2.0 is a fantasic area to bluff since no one knows what it means anyway.
– We will have you talking like Jason Fried in a few minutes.
– We will have you create a company that Yahoo will buy.

Four aspects of Web 2.0
– supports social interaction
– encourages user participation
– enhanced user experience
– and open data.

Must use handy buzzwords

– long-tail
– tipping point
– leverage
– Ajax
– Tagging

Popular Web 2.0 apps (some): flickr, technorati, plazes, Yelp, Meebo, twitter. There is a great Twitter drinking game.

Misc items:

– Shows Carbonmade as a perfect Web 2.0 app – loads of colors and gradients and illustrated icons, lots of use of transparency and rounded corners.
– Everything is wet in web 2.0
– 3-D logos are where it’s at
– Throw in your favorite typeface when you are out at a party
– With Web 2.0 it’s all about giving A-list geeks toys. You should have microformats, rss, APIs.
– Two kinds of APIs, simple kind is called REST, the tougher alternative is SOAP
– Two APIs = mashup
– Most common mashup uses maps = most common one is the, shows overplot and Gawker stalker
– Must have Ajax’y goodness – use moo.fx for quick tutorials

To build a good Web 2.0 app you need:

– Drop the e in any er words
– You could use .us or .tv
– Sub domains rock!
– Add “get” in front

You need a cool logo
Then setup a mysterious homepage and a blog to talk about everything around the app
Then you think of a concept

– Think of an old idea, add tagging and social network = flickr
– Take a site like Digg or YouTube and make another one
– Put two apps together: Digg plus Flickr = Dickr
– Build it on the cheap
– Hire a 15yr old cheap kid – pay in pizza
– Spend all money on the design
– Demo – pay for a demo at a large conference
– Wait for Yahoo or Google to buy you – use the bluffing tactics in the parties

Social side of Web 2.0

– Starts with the wisdom of crowds book
– The greater internet f***wad theory = normal person + anonymity + audience = f***wad
– You want community – like a lunatic asylum
– Loves Milk & Two
– Must have ratings for the social network
– Must have tagging
– Must have bookkeeping
– Must have comments

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+