I came across a CNET interview video with Matt Mullenweg, co-creator of WordPress and founder of Automattic, the company that runs the blog host service WordPress.com. As you might expect, Mullenweg has an well-formed perspective on blogging. So what’s the state of the blogosphere? He sees the field as “nascent,” despite the presence of large and influential blogs that are well on their way toward challenging incumbent media
He offers some interesting insights about blogging, freedom of speech, and how candidates’ blogs in the U.S. are usually not much more than platforms for “pre-canned ideas.”
Also in this interview: how to make money from blogs (hint: Google), ICanHasCheezburger, how big the blogosphere can get and what could stop it, the potential integration of Twitter-like services into WordPress
Mullenweg is interesting to watch. He’s outspoken, articulate, and has a great perch to see this medium emerge.