"Who Owns What" – The New Digital Landscape UPDATED

Amy Webb has updated the fantastic “Who Owns What” list (07/02/2008). The list shows the acquisitions made by the “Big 5” Digital Media companies in the world.

In the six months since Amy first created the chart, there are a handful of notable updates:

  • AOL’s list has grown tremendously, while Google, News Corp and IAC have remained relatively unchanged.
  • AOL is heading strong into behavioural targeting and various ad network options.
  • Yahoo’s buy early and large strategy toned down considerably in Q3 and Q4 of 2007.
  • Google’s last acquisition was Postini early last fall.

    The current list can also be downloaded as a PDF here.

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+