Web 2.0 and ‘the mother principle’

As part of my research, I’m always trying to find new ways of explaining Web 2.0 technologies to small firms. Especially in a clear, confident and easy to understand manner. I’m specifically trying to engage them, into giving some of the technologies a trial run. One of the problems I find is that, most people tend to look lost when I mention ‘RSS’, or ‘blog’.  These are words that most people still do not understand. Though, their understanding is rapidly changing. 

Explaining Social bookmarking, RSS, social networking and wikis is not easy. Therefore, when faced with a situation of conveying the benefits of this stuff. I try to apply, ‘the mother principle’. In order words, would my mum understand it? I figure, that if I can explain it to my mum, then explaining these technologies and their benefits to small firms should be a piece of cake!

I came across the following Common Craft videos, which do a great job of explaining the above. I’ve linked to the Social Bookmarking one already. However, I’ve add the other ones now too. If you need to get a key decision maker up to speed with Web 2.0 technologies. A quick viewing of these videos should make your life a little easier.

As for my mum? She’s just signed up to del.icio.us after watching the first video! I reckon I can get her blogging before Christmas!


Social Bookmarking in Plain English


Social Networking in Plain English


RSS in Plain English


Wiki’s in Plain English

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+