A report from the Economist Intelligence Unit titled â€œSerious Business: Web 2.0 Goes Corporateâ€ (Link to paper below).
The report is based on a poll of 406 global senior executives who were asked questions about the impact of Web 2.0 on their businesses.
Some interesting key conclusions:
– 31% of companies think that use of the web as a platform for sharing and collaboration will affect all parts of their business
– Almost four-fifths of executives surveyed see the sharing and collaboration aspects of Web 2.0 as an opportunity to increase their companyâ€™s revenue and/or margins
– 21% of companies also expect Web 2.0 tools to lower public relations, advertising and marketing costs, while 17% expect to reduce the costs of product and service innovation
An interesting paper and well worth a read.