Serious Business – Web 2.0 Goes Corporate

A report from the Economist Intelligence Unit titled “Serious Business: Web 2.0 Goes Corporate” (Link to paper below).

The report is based on a poll of 406 global senior executives who were asked questions about the impact of Web 2.0 on their businesses.

Some interesting key conclusions:

– 31% of companies think that use of the web as a platform for sharing and collaboration will affect all parts of their business
– Almost four-fifths of executives surveyed see the sharing and collaboration aspects of Web 2.0 as an opportunity to increase their company’s revenue and/or margins
– 21% of companies also expect Web 2.0 tools to lower public relations, advertising and marketing costs, while 17% expect to reduce the costs of product and service innovation

An interesting paper and well worth a read.

Download the paper

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+