Charlene Li over at Forrester has written a great post regarding the potential of using Facebook Flyers as a marketing tool. Facebook Flyers allow members to create small display ads that are shown in the left navigation bar within Facebook. If you are already using a Facebook group to promote your business, you may also want to think about using Facebook Flyers as a quick and efficient way to promote your business.
Incidentally, I’ve also wondered how much it costs to ‘sponsor’ a group on Facebook. There are already quite a few organisations who have sponsored groups and the numbers are growing rapidly. Unfortunately, Facebook doesn’t provide the costs on their site, so I decided to email them. Here is the response I received:
“Sponsored Groups provide marketers an opportunity to integrate into the Facebook group experience with a completely customized destination. Sponsored Group enables brand lovers and new customers to share common
interests around your brand, connect with their Facebook friends and other users, communicate frequently and honestly, and exchange thoughts experiences, and recommendations. Please note that there is a minimum
monthly spend of $50K with a 3 month commitment“.
So, if you have $150,000 spare, you might also want to look at sponsoring a Facebook group to promote your business.
I’ve linked to Charlene’s recent presentation which makes great reading.