Community Starts At One

I’ve been following Gary Vaynerchuk’s blog for some time. Gary’s enthusiasm for Social Media and meeting new people is amazing.

Gary’s business is wine and he has successfully added elements of Web 2.0 to spread the message of his blog.

In the video above, Gary asks (25 seconds in),  When do you know when you have a community?

This is an interesting question. Many people who are embracing social media today are obsessed with raw numbers, in others words:

Who is following me on  Facebook?          How many Twitter followers do I have?        How many people are subscribed to my RSS feed?    

My concern here is that in the rush to build a community of people around your brand. The content of your message could be lost. In other words, don’t lose sight of your message, the numbers following you will take care of themselves. Concentrate on engaging your audience and NEVER take them for granted.

In answer to Gary’s question, you have a community when ONE person listens to you. Gary’s top tips include:

  1. Embrace your community BIG or SMALL
  2. Stop worrying about stats and numbers
  3. Stop taking for granted that you already have a community, it starts at 1!
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Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+