Frank Gillett talks Cloud Envy

Frank Gillett of Forrester speaks about the cloud envy of various companies who jump on the cloud computing bandwagon by rebranding existing services. Whoa! new buzz words here, “Cloud Envy”, “Cloud Spray”, and “Cloud Washing”.

Is it me, or is Cloud Computing just getting too confusing? Especially as Steve notes, all of the the ‘xxxxx as a service’ platforms taking shape. Software and hardware vendors are going to have a to do a good job on making this ‘white fluffy’ stuff easier to understand. Though perhaps, Cloud Computing is nothing but smoke and mirrors? Old services being rebranded with new “fashion” labels as Larry Ellison points out.

Anyone who know of a simple guide to Cloud Computing?  Perhaps the chaps at Common Craft could create a great video?

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+