Hugh discusses how "social gestures beget social objects"

During the last year, I have learned a lot from Hugh Macleod. New Marketing, Social Objects, Social Markers and Social Gestures.

In the video above, Shel Israel interviews Hugh. The video does a fantastic job in explaining Hugh’s thoughts on Social Objects and Social Markers. After watching the video, I want you to think!  How can you apply the key learnings to your business?