The Globe and Mail reports that Canadians spend more time online than other web connected country. Measurement company comScore, found that Canada also had the highest penetration of Internet access. This research is quite interesting, the focus in 2010 has very much been on emerging markets such as Indonesia and China. However, established markets such as Canada are spending longer online. Comscore’s data shows:
- About 68 per cent of the Canadian population is online (estimated in April 2010), compared to 62 per cent in France and the United Kingdom, 60 per cent in Germany, 59 per cent in the United States, 57 per cent in Japan, and 36 per cent in Italy.
- Canada was the only country in which users logged an average of more than 2,500 minutes online a month, which is almost 42 hours. Israel was second with an average of around 2,300 minutes, while a few other countries were around the 2,000-minute mark.
- “In Canada, YouTube per capita consumption of video is No. 1 in the world, it’s just absolutely crazy in terms of how passionate Canadians are about YouTube,” said Chris O’Neill, Canada’s country director for Google.
- It’s estimated that about 21 million Canadians visit YouTube each month, compared to 147 million Americans. But considering the U.S. has 10 times Canada’s population, Canadians are way ahead on a per capita basis.
- Canadian users also view more videos, with an average of 147 watched each month compared to 100 per U.S. viewer. In terms of most minutes watched, 18-to-24 is the biggest demographic with a monthly average of 244 videos viewed over the course of 1,095 minutes, or 18.25 hours.
The world is catching up to Canada on Facebook
According to socialbakers.com, Canada has more than 17 million users, and is neck and neck with India for 9th and 10th on the list of the countries with the most Facebook accounts. But Canada’s penetration rate of about 51.2 per cent of the population, or 65.9 per cent of the online population, is still one of the most significant on Facebook.
Source: Social Bakers November 2010
Twitter nowhere near as popular as Facebook but growing rapidly
Twitter still has a long way to go before it even comes close to nearing Facebook’s user base — Twitter is believed to be around 200 million, a far cry from Facebook’s 575 million — but it did add more than 100 million accounts worldwide in the last year.
“What we can share is that the number of Twitter accounts in Canada has increased by 75 per cent since the beginning of the year, and the number of daily tweets more than doubled,” a Twitter spokesperson said in an email.
Vancouver-based company Hootsuite Media, which has a popular Twitter app with more than 1 million users, saw 250 per cent growth in usage among its Canadian users in 2010. About 5.5 per cent of its daily traffic, 55,000 tweets, comes from Canadian users.
According to an analysis of traffic by measurement company Trendrr, Canadian female Twitter users are more active than male Twitter users. And one Canadian user is among the most influential of them all. Justin Bieber, with more than 6.4 million followers, gets mentioned in about 200,000 tweets daily, Trenddr estimates.
Canadian users check Wikipedia more than any others
The average Canadian web surfer reads 16 Wikipedia pages a month, which is the most in the world — one more than German users, two more than Polish users and four more than Americans. Canadian users generate about 217,000 edits a month, which ranks 8th among the most productive countries.