Where do you think the Web is going?

Via Vecosys

This week in Holland is The Next Web Conference. If you can make it to Holland, its well worth a visit.

Web 2.0 startups are making the world smaller every day. However, this new era of “trusted computing” is starting to worry me. Freedom of thought, expression and opinion is a good thing. Customers feel they are empowered to contribute, spread the word and evangelize about your brand.

But as Matt Mullenweg (WordPress), points out the in the video below. The NextGen Web is highly likely to be plagued through SPAM and other security problems as we move from the desktop to the web as our main platform. I have concerns that many people will embrace Web 2.0 technologies as embraced free love and drugs in 1970’s.

As you experiment with different technologies, picking and choosing what works best for you. Don’t forget security! If I can gain access to your goods, they are not your goods anymore!

Protect, yourself, your customers and your brand online!

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+