This week in Holland is The Next Web Conference. If you can make it to Holland, its well worth a visit.
Web 2.0 startups are making the world smaller every day. However, this new era of “trusted computing” is starting to worry me. Freedom of thought, expression and opinion is a good thing. Customers feel they are empowered to contribute, spread the word and evangelize about your brand.
But as Matt Mullenweg (WordPress), points out the in the video below. The NextGen Web is highly likely to be plagued through SPAM and other security problems as we move from the desktop to the web as our main platform. I have concerns that many people will embrace Web 2.0 technologies as embraced free love and drugs in 1970’s.
As you experiment with different technologies, picking and choosing what works best for you. Don’t forget security! If I can gain access to your goods, they are not your goods anymore!
Protect, yourself, your customers and your brand online!