“Keep Dell Weird”, a recent post from Hugh grabbed my attention.
[NOTE TO PEOPLE WHO WORK AT DELL:] Remember where you’re from. Austin, Texas. Love it. Cherish it. Never forget it. Rock on.
I’ve long admired Dell. I believe their products offer good value for money and their consumer and corporate products appeal to a wide section of people.
IMHO, “Keep Dell Weird” suggests a company that is different to others in its industry. It recognises that its audience is different and the company is passionate about delivering great products. But also, passionate people who work at Dell want to connect and engage with everyday people.
If this sounds reminiscent of the Blue Monster, there is definitely some cross over. However, back to Dell.
Dell has been a great poster child in its adoption and embracement of Web 2.0 technologies. The Texas based company has also been one of the few companies to embrace the wisdom of the crowd with its IdeaStorm site. The company runs an SME blog and more recently has embraced the use of Twitter. You can even find Dell’s CEO on Facebook if you look hard enough.
However, Dell’s new social media related site, digital nomads recently caught my eye.
Digital Nomads is a site for those of us who work regularly on the move. Perhaps out of coffee shops or airports. Or, maybe those who drag their office around with them in a rucksack. The Digital Nomads site is specifically catered for the mobile warrior. The site also rocks for a number of very cool reasons.
Firstly, the site is led by Lionel Menchaca, Dell’s Chief Blogger, and Dell’s Bruce Eric Anderson. Thus, the dialogue is authentic and from within Dell.
Secondly, it’s a great for sharing content. We, as digital nomads can go there, participate in and read posts that might interest us. However, we can also read posts from within Dell and learn all about exciting projects and tools that we can use, to make our lives easier
This is going to be a fascinating project to observe and participate in. Dell’s on going conversation with the audience is great and my opinion keep’s Dell Weird!
Nice work Dell.