The BBC’s Rory Cellan-Jones does a through job of interviewing Ballmer in London yesterday. Ballmer is very frank with his answers to the failed Yahoo bid and how the company is still playing catch up in the search and advertising business. Ballmer, sounds like he enjoys a good challenge and a fight. Personally, I think it’s a good thing for the borg. Despite, the public perception, the borg does and is capable of innovating. Through tough times of competition, those who innovate succeed, which is great for the industry and ultimately the consumers and businesses. Microsoft have concentrated their efforts in recent years on the Enterprise, somewhat at the expense of the consumer market.
However, having heard Ballmer speak yesterday, my views on his leadership have changed. He is an amazing, passionate and a strong leader with a sound business plan for the future. The question is, whether there is a silver lining in the ‘cloud’ for Microsoft, only time will tell.
