“You have the power to change the world and the most powerful device to change the world is an idea”.
Nancy Duarte’s talk was one of those most engaging this year. She looked at how ideas are most effectively conveyed through storytelling. Nancy spent years researching into why we physically react to a story, but not to a presentation. Through the study of cinema and literature, she looked to find a better way to build presentations.
Stories are essentially made up of a three part structure:
- A likable hero
- Who encounters a roadblock
- And emerges transformed
The TED talk above is essentially the same talk that she delivered at the conference, and looks at how Steve Jobs’ 2007 iPhone launch speech and Martin Luther King’s speech are overlayed to show the attributes of an engaging presentation.