The Power of Tweeting


It’s no secret but I love Twitter. It has become my number two source of information, (number one being Google Reader) of conversations occurring within the blogosphere.

I regularly receive comments from friends, (some of which blog) who just don’t understand Twitter. It can be hard to explain the benefits to someone who has never used it. So, I’m often looking for examples to help explain how useful the tool could prove. Last night, a great example presented itself.

I read a blog post from Steve recommending Rohit Bhargava’s new book, "Personality not included”. I ordered the book on Amazon and it arrived yesterday. As you can read from my Twitter tweets above. I mentioned I was going to read the book. I was more than a little surprised that Rohit had not only seen my tweet about his book. But he also sent me a message!

Wow. An immediate ad hoc engagement! I wasn’t expecting the author to reach out to me in this compelling way.  I am now following Rohit on Twitter and likewise he is following me. As I gain and post insights from the book on Twitter. It will be interesting to see not only Rohit’s reactions, but also from fellow Twitter users. 

I’m guessing that Rohit is either using Tweetscan or Summize to search for terms relating to him or his book. I love the fact that he is taking the time to engage with people on a personal level.

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+