I regularly receive comments from friends, (some of which blog) who just don’t understand Twitter. It can be hard to explain the benefits to someone who has never used it. So, I’m often looking for examples to help explain how useful the tool could prove. Last night, a great example presented itself.
I read a blog post from Steve recommending Rohit Bhargava’s new book, "Personality not included”. I ordered the book on Amazon and it arrived yesterday. As you can read from my Twitter tweets above. I mentioned I was going to read the book. I was more than a little surprised that Rohit had not only seen my tweet about his book. But he also sent me a message!
Wow. An immediate ad hoc engagement! I wasn’t expecting the author to reach out to me in this compelling way. I am now following Rohit on Twitter and likewise he is following me. As I gain and post insights from the book on Twitter. It will be interesting to see not only Rohit’s reactions, but also from fellow Twitter users.