1 word, 28 actors and one phone to rule them all?

The 2007 Oscar award night teaser trailer of the iPhone cost Apple $1.7 million, possibly the most expensive “hello” in history!

Apple’s iPhone should be termed the Web 2.0 phone really. The iPhone has not even been launched yet, with Apple already working on a new version with added 3G functionality. The Apple, web pitch builds momentum. http://www.apple.com/iphone/

Its interesting to see Apple using “Hello” again to promote the iPhone, a strategy first applied to the 1st generation iMac.

Come on Apple, where is the support for Office apps and “push” email.

Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+