"Who Owns What" – The New Digital Landscape UPDATED

• Tweet

• Tweet

Amy Webb has updated the fantastic “Who Owns What” list (07/02/2008). The list shows the acquisitions made by the “Big 5″ Digital Media companies in the world.

In the six months since Amy first created the chart, there are a handful of notable updates:

• AOL’s list has grown tremendously, while Google, News Corp and IAC have remained relatively unchanged.
• AOL is heading strong into behavioural targeting and various ad network options.
• Yahoo’s buy early and large strategy toned down considerably in Q3 and Q4 of 2007.
• Google’s last acquisition was Postini early last fall.

The current list can also be downloaded as a PDF here.

Technorati Tags: Amy Webb, Who Owns What