18th February 2009

What is the Future of Social Media?

posted in Conferences, Social Media, Videos, Web 2.0 |

One question with a great range of great answers. This video was shot by Christian at Amplified 08.

What is the future of Social Media?

I think the future of social media is mass adoption by the masses. In recent weeks we have seen UK users jump on the Twitter bandwagon following celebrities such as @wossy and @stephenfry. I see this trend continuing. However, as the number of followers/friends increase for everyone, I see a dynamic shift.

Traditional principles of networking and word of mouth become energised once again. Real people – Real Recommendations – Real Time.  I see a future where crowdsourcing becomes the norm, we won’t rely on search engines such as Google, rather we will rely on the ‘wisdom of the network’. This won’t be a single network but a complex social graph of people we know and people we don’t know.

A focus on technology will be less – devices and services will just work, connect and fade into the background. Just as we carry our phone numbers and emails today on our mobiles. In the future, we will capture ‘conversations’ and take them everywhere.

digg delicious stumble technorati facebook Twitter This entry was posted on Wednesday, February 18th, 2009 at 10:33 am and is filed under Conferences, Social Media, Videos, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • I think the future of social media is selective and trickled use of social media tools to help growth of personal self as well as business. It is not going to be about enhancing ones own network, but adding relevance to it.
    It is not going to be more and more people, but relevant people. That's what I think.
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