The Information Architect (Creating Interactive Brand Identity) has a rather nice piece on The 50 loudest websites in 2006 and what made them successful. A very interesting read.

I also recommend having a read of their other pages too:

1. How to compete with free

2. Web Trend Map 2007

3. Web 2.0 unchains free market

4. Web 3.0: You say you’re on an infolution? Well, you know…

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