Serious Business – Web 2.0 Goes Corporate

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A report from the Economist Intelligence Unit titled “Serious Business: Web 2.0 Goes Corporate” (Link to paper below).

The report is based on a poll of 406 global senior executives who were asked questions about the impact of Web 2.0 on their businesses.

Some interesting key conclusions:

– 31% of companies think that use of the web as a platform for sharing and collaboration will affect all parts of their business
– Almost four-fifths of executives surveyed see the sharing and collaboration aspects of Web 2.0 as an opportunity to increase their company’s revenue and/or margins
– 21% of companies also expect Web 2.0 tools to lower public relations, advertising and marketing costs, while 17% expect to reduce the costs of product and service innovation

An interesting paper and well worth a read.

Download the paper