Carsonified’s Fuel Conference

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A wee bit late, but then I have no broadband access at home at the moment,  eek.

Fuel, is a new brand of conference from the Carsonified team. The conference is aimed at entrepreneurs and marketers who want to learn about and use social media tools. The speakers were varied and represented a good spectrum of start-ups, corporate business and those heavily involved within the social media space.

Highlight presentations for me were from:

1. Alex Hunter, head of Virgin’s online properties. Alex discussed how Virgin America launched an airline, embraced the power of social media tools and a community.  A great case study on how Virgin launched a company WITHOUT the help of Branson.
2. Tara “Miss Rogue” Hunt – Discussing her forthcoming book, “The Whuffie Factor” (See slides below)
3. Ted Hunt from Innocent Drinks discussing how Innocent capitalised on their “inner voice” and used Social Media to build their online brand.  Innocent manage to brilliantly inject personality into their brand.

Overall, a great conference with some brilliant demos of Microsoft DeepZoom and Photosynth

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Power quotes:

“…we are serious about being honest with you. Be real, talk about the good the bad and the ugly”

“Communication out, is over…. Communicate is in…"

"If you afraid of being personal, you are dead!"

Ryan Carson – Carsonified 

“Learn to harness the Ripple effect of social media

Alex Hunter – Virgin

I will post further links to presentations and conference audio as soon as they are available