Nielsen Report on Social Networking’s New Global Footprint

Nielsen Report on Social Networking’s New Global Footprint – Get more Information Technology

An interesting new report fell across my inbox this morning looking at trends in social networking. While it has a fair focus on the impact to advertising, there’s lots of good stuff in here about how people are using social networks – and who, as well as the importance and impact of localisation. For instance, did you know…

• Social networks/blogs now 4^th most popular online category – ahead of personal email
• These sites account for one in every 11 minutes online
• Orkut in Brazil has the largest domestic online reach (70%) of any social network anywhere in the world
• Facebook has the highest average time per visitor amongst the 75 most popular brands online worldwide

Click here for the full screen link. Download the complete report here,

About Jas Dhaliwal

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+