Top 100 Social Brands–How we came 15th!


I’ve always regarded working in social media a gift. A gift that allows us to work directly with customers and the wider community at large. In my current role as Head of Communities for AVG Technologies, the team and I have worked very hard to build an environment where we can make it easier for our customers to directly connect and engage with us. Our social outposts on Blogs, Facebook, Twitter, YouTube, Flickr and LinkedIn are all designed to listen and speak directly with our customers and together they form part of AVG’s Community.

In Headstream’s recent Social Brands 100 report, our community efforts are starting to get recognised by the industry. The Social Brands report ranked us 15th, and  puts AVG as the number 2 technology company behind Dell. Our social engagement efforts have outranked every day brands such as Amazon, Sony Playstation and Nokia to name but a few. We are incredibly humbled to be nominated by our community and also delighted to be recognised. Page seven of the report demonstrates in a small way how we drive Advocacy at AVG. We don’t just have followers and fans and vanity metrics, we have a real People Powered Community!




I would like to say a big thank you to Headstream for commissioning the report, the esteemed panel of judges and especially Steve Sponder for coming up with the idea!  My co-conspirators within the #TeamAVG community team:  John, Cappy, James, Charlie, Ema, Maria, Javier, Dirk, Bridey and Kate for being some of the best people I have worked with. The AVG Management team for letting a bunch of passionate crazies go out with a vision to disrupt and a belief in the power of community.

Finally, I would like to thank (and hug) the awesome AVG community, we pride ourselves in offering People Powered, Protection in the world of computer security protection. We strive to build products that you all love, your trust and respect drives us to serve you harder. Next year we aim to be in the Top 10!

P.S.  Here’s a video we shared with our community last year, the stats are old now but it does go to demonstrate how we connect and engage at AVG.

You can read a  copy of the report below and click here to download your own copy for offline reading.


Author: Jas

Jas Dhaliwal is a highly experienced International Social Media Strategist. Currently working as AVG Technologies, Director of Communities and Online Engagement, he specialises in building and engaging with social communities across the web. Born and bred in London, he is passionate about technology and social anthropology. Prior to AVG, Jas launched the social media program for Microsoft’s MVP Award program. Jas holds a BSc (Hons) in Information Systems and has an MBA from Brunel University in London, England. You can follow Jas as @Jas on Twitter or on Google+