Do Something Worth Talking About

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I loved this recent post from Paul Isakson. There’s a big danger for businesses of all sizes to look for “shortcuts” into the world of Social Media.  Here is some gentle advice for businesses of all sizes:

• Quit trying to "join the conversation."
• Stop trying to be everyone’s friend.
• Don’t shove your marketing messages at people.
• Just listen to what people are saying about your product or service and apply what you learn to making it better. (Feedback is King)
• The same goes for your marketing.
• Make your message worth talking about.

Focus on your key messages and less on jumping on the bandwagon!