16th March 2009

Do Something Worth Talking About

posted in Opinion, Social Media, Web 2.0 |

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I loved this recent post from Paul Isakson. There’s a big danger for businesses of all sizes to look for “shortcuts” into the world of Social Media.  Here is some gentle advice for businesses of all sizes:

  • Quit trying to "join the conversation."
  • Stop trying to be everyone’s friend.
  • Don’t shove your marketing messages at people.
  • Just listen to what people are saying about your product or service and apply what you learn to making it better. (Feedback is King)
  • The same goes for your marketing.
  • Make your message worth talking about.

Focus on your key messages and less on jumping on the bandwagon!

digg delicious stumble technorati facebook Twitter This entry was posted on Monday, March 16th, 2009 at 1:22 pm and is filed under Opinion, Social Media, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  1. 1 On March 26th, 2009, » A few bookmarks about Social Networking said:

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  5. 5 On September 21st, 2009, rohitsharma1 said:

    Thanks for the talk – it was good to see the event so well attended. Very interesting and informative.For further information visit: http://thetwittersecret.com

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