Brits are the web addicts of Europe!

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For businesses looking to differentiate themselves with the use of Web 2.0 tools. The story below from silicon.com
makes interesting reading.

“The UK’s web fans are spending nearly a day and a half online every month - more than internet users in the rest of Europe or the US.

According to an internet activity study by comScore, the UK has the most active online population in Europe, with the highest average number of daily users (21.8 million), the greatest number of days of internet usage per month (21 per user) and the highest average time spent online per month per user (34.4 hours).

The average European accessed the internet – from home and work – an average of 16 and a half days in the month, and spent a total of 24 hours viewing 2,662 web pages.

But across Europe there are some wide differences. Germany has the largest online population, 32.6 million people age 15 and older, while the Netherlands and Scandinavian countries have the highest percentage of their populations using the internet. The average Swedish user views 4,019 pages per month – 51 per cent above the European average.

The study also revealed Google is the most popular website in 13 of the 16 countries covered by the study, followed by Microsoft in most countries, with Yahoo! coming third.”

With such an active potential market online. Can UK small businesses afford not to promote themselves with blogging? Today, differentiation is the key. The blog, or the “Voice of the Blog”, can help your business communicate with the wider market. Today’s markets are conversation, and your customers want to be involved. To communicate, to debate, to argue, to agree, to disagree this is all good stuff.

If you are not blogging about your business, offering value or insights, your competitors will be.
Can you afford to miss out?