Nielsen Report on Social Networking’s New Global Footprint – Get more Information Technology

An interesting new report fell across my inbox this morning looking at trends in social networking. While it has a fair focus on the impact to advertising, there’s lots of good stuff in here about how people are using social networks – and who, as well as the importance and impact of localisation. For instance, did you know…

• Social networks/blogs now 4^th most popular online category – ahead of personal email
• These sites account for one in every 11 minutes online
• Orkut in Brazil has the largest domestic online reach (70%) of any social network anywhere in the world
• Facebook has the highest average time per visitor amongst the 75 most popular brands online worldwide

Click here for the full screen link. Download the complete report here,